commend-able points seen in them? Harmony, balance and effective useof white space, we should say. Note the pleasing effect obtainedby the use of a border harmonizing with the main line of dis-play, Chocolatta. There is no display line at the foot of theseads, but the border design and the manner… … these advertisements would even appear more harmonious hadthe display lines at the beginning been hand-lettered to conformto the border and the word Chocolatta. The judicious use of white space permits the message to standout, too. There is a daring but commendable use of it at thetop of two of…
Printing
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