How to advertise a retail store, including mail order advertising and general advertising; a complete comprehensive manual for promoting publicity (1908)
Edgar, Albert E. [from old catalog] · Deposit, N.Y., The Outing press · leaf 407
opportunity for you, in submitting copies of your letters to the dealers 390 HOW TO ADVERTISE A RETAIL STORE customer, to educate the dealer in new ideas as to the successful pushing of your flour athigher prices and for other reasons than price alone. This latter feature is a delicate one. Many… … GOOD TELEPHONE PUBLICITY I know one magazine advertiser who used twenty-two letters to sell an article ofhousehold furniture in a city where the best dealers had refused to take it up becausethey were perfectly satisfied with the lines they were then carrying. After making thissale direct at the…
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