mania for introducing rules into advertisements. Some printing offices prohibittheir use for cut-off and under-lining purposes alto-gether, because of this. White space or panels are expect-ed to serve the purpose of separating items in s-udhoffices. White space has been adopted entirely in the… … fC«mj^^ hosier j WHERE TELCA HATS ARE SOLD An Advertisement of Doubtful Value This display pretty well illustrates our obser-vations on confusing effects in our May issue.The artists pen has run riot in the above adver-tisement. It is difficult, indeed, to grasp what it is allabout at first glance.…
Printing
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