Hall, Samuel Roland, 1876- · Boston, New York [etc. · leaf 156
value of na-turalness as well as of a catchy form of appeal.Perhaps no product was ever advertisedmore catchily than Sapolio. Most verse adver-tising is poor and a sign of the novice. ButSapolio advertising proved to be the exertionto the rule. The clever verses caught the pub-lic eye generally and… … This brilliant man walks up and down Upon the streets of SpotlesA Town. The g:rittcr of his shinin^r star Arrests attention ironi afar.It lights the heat mid a;(»es to show-That naught can beat SAPOLIO Reduced street-car card. One of the few examples ofsuccessful verse advertising Much trouble is…
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