The psychology of advertising : a simple exposition of the principles of psychology in their relation to successful advertising (1910)
Scott, Walter Dill, 1869-1955 · Boston : Small · leaf 92
sire to exercise them. We do not exer-cise our limbs in order that we may develop them; but, 74 HUMAN INSTINCTS nevertheless, the chief value of such exercise may be the development of the limbs. WithThe Instincts . . . , every organ we inherit a desire to ex-Affecting the .J . * , . , , . .„ , • i… … ;■ The.Ohio Coffee * Spict Co....- Cotumijus;0 No. 8.—■ A poor advertisement. Whatwould my acquaintances think of meif I preferred the same brand ofcoffee as that which delights thefrogs? cised only when it realized that such exercise was nec-essary for the development of the body, it is quite…