Writing an advertisement; a analysis of the methods and the mental processes that play a part in the writing of successful advertising (1915)
Hall, S. Roland · Boston and New York, Houghton Mifflin Co. · leaf 120
tisements and window cards and arguesthat it attracts people just as an attractiveyoimg woman in a store would draw attentionto herself. Women take a greater part in au-torhobiling than they do in himting or in thebuying of tires. It seems that the introduc-tion of the woman into a tire… … Compels attention because of its simplicity and directnessOriginally a back cover page of the Saturday Ei/oiDig Post THE APPEAL OF PICTURES illustrations made is exceedingly likely to fallinto is that of having the pictures show toomuch. If a vacuum cleaner is to be shown inaction, it is not…
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