Writing an advertisement; a analysis of the methods and the mental processes that play a part in the writing of successful advertising (1915)
Hall, S. Roland · Boston and New York, Houghton Mifflin Co. · leaf 134
case, or, that meansme. Are Your Hands Tied? is one of thebest-known I. C. S. advertisements, and it isillustrated with a pair of hands at the top ofthe advertisement with the wrists wrappedtightly with rope. Having caught attention,the text of the advertisement proceeds to drawa picture of how the… … AreYOUR Hands Tied? Do you want to get on- SUCCEED—earn more money? Is there a cer-tain line of work in which you thinkyou could do better—if you only hadthe training? Or a certain kind ofposition you would like to hold-only you fear your hands are tied? Dont lee your ambition die ! Dont thinkyour…
Advertising
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