Writing an advertisement; a analysis of the methods and the mental processes that play a part in the writing of successful advertising (1915)
Hall, S. Roland · Boston and New York, Houghton Mifflin Co. · leaf 154
alue of na-turalness as well as of a catchy form of appeal.Perhaps no product was ever advertisedmore catchily than Sapolio. Most verse adver-tising is poor and a sign of the novice. ButSapolio advertising proved to be the exceptionto the rule. The clever verses caught the pub-lic eye generally and… … Ihif hnlli;inl mnn walks up and \i<yVi^on tiK ■-iri.xts of Spotless Town.TIk- ulilUr ni In.-- --hinmir >i;ir-Vrrols alKiiIiiin fii-m afarIt lisrhts the beat and ^ncs to showThat naw^^ht can hca! SAPOLIO Reduced street-car card. One of the few examples ofsuccessful verse advertising Much…
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