Advertising and selling; principles of appeal and response (1913)
Hollingworth, Harry L. (Harry Levi), 1880-1956 · New York, London, D. Appleton and Company · leaf 130
THE COUSINS SHOE FOR WOMEN Particular Women choose this Shoebecause of its elegance of line and pro-. portion. Besides, they know it is the bestat the price. A Strictly Relevant Illustration catching the eye—a cut more or less unrelated to the article advertised—a pretty face, a funny scene, etc.,… … THE COUSINS SHOE FOR WOMEN The High Plane of excellence in theCousins Shoe is the logical result of SixtyYears of the most careful Shoemaking.The Cousins Shoe embodies the Perfect.Blend of Style. Comfort, and Durability. An Irrelevant Illu.stration
Advertising · Sales personnel · Selling
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