Advertising and selling; principles of appeal and response (1920)
Hollingworth, Harry L. (Harry Levi), 1880-1956 · New York, London, D. Appleton and Company · leaf 128
THE COUSINS SHOE FOR WOMEN Particular Women choose this Shoebecause of Us elegance of line and pro-portion. Besides, they know it is the bestat the price. A Strictly Relevant Illustration catching the eye—a cut more or less unrelated to the article advertised—a pretty face, a funny scene, etc.,… … THE COUSINS SHOE The High Plane of excellence in theCousins Shoe is the logical result of SixtyYears of the most careful Snoeniakjng.The Cousins Shoe embodies the Perfect.Blend of Style, Comfort, and Durability. An Irrelevant Illustration
Advertising · Selling
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