Advertising and selling; principles of appeal and response (1913)
Hollingworth, Harry L. (Harry Levi), 1880-1956 · New York, London, D. Appleton and Company · leaf 131
Eemotely Eelevaxt Illustkatiun111 PRINCIPLES OF APPEAL AND RESPONSE And, since reading matter is also to be used,should it be a straightforward declaration of sell-ing points—relevant copy? … Irrelevant Illustration Or can it be irrelevant, merely amiising, strik-ing, or calculated to connect some special feelingwith the articled An interesting study of this question is re-112 INTEREST INCENTIVES ported by Gale. These four kinds of materialwere exposed for brief intervals on five…
Advertising · Sales personnel · Selling
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