Advertising and selling; principles of appeal and response (1913)
Hollingworth, Harry L. (Harry Levi), 1880-1956 · New York, London, D. Appleton and Company · leaf 214
of family ^ifto natiiing cuiili inv e<-iii.: di« Curtis (a Cameron « ri«« b»ii>ii« BostonI Forward Eeasoning—Coeeect Aerangement We tend to think from particular to general,other things being equal. But, if in reading anadvertisement, our thought has been repeatedlyled from a general to a… … -are the accepted standard of art reproduction.They rank with art museums in their influencefor good taste in pictures. Gold medal from theFrench Go\ernment. Over a thousand subjectsto choose from in American Art. They make the BEST OF GIFTS Illustrated. Catalog, 320 cuts (practicaUy a handbook of…
Advertising · Sales personnel · Selling
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