Advertising and selling; principles of appeal and response (1913)
Hollingworth, Harry L. (Harry Levi), 1880-1956 · New York, London, D. Appleton and Company · leaf 259
al,and to concentrate the appeal strongly on a singleinstinct rather than to distribute it among many.The following pairs of advertisements reprinted 239 PRINCIPLES OF APPEAL AND RESPONSE from Advertising and Selling clearly show thistendency. Compare the vague, generalized copyof 1890 with the… … No Extra Fare Charged on this Traia 1890-
Advertising · Sales personnel · Selling
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