Advertising and selling; principles of appeal and response (1913)
Hollingworth, Harry L. (Harry Levi), 1880-1956 · New York, London, D. Appleton and Company · leaf 260
1910 a basis of appeal in advertising. But before pass-ing to this problem, it is necessary to point outanother important group of factors, which,while they can scarcely be called instincts, yetclosely resemble them in character. The instinctwe are born with. It is the result of the experi-ence of… … ISOO— Thus, the moment a thing can be demonstrated tobe chic, stylish, nobby, modern, popular, clean,artistic, imported, scientifically made, guaran-teed, elegant, socially advantageous, progressive,gentlemanly, bohemian, refined, sporty, up-to- 241 PRINCIPLES OF APPEAL AND RESPONSE elate, used by…
Advertising · Sales personnel · Selling
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