Engraving and printing methods, advertisement illustration, technical- and trade-paper advertising, street-car advertising, outdoor advertising, house publications (1909)
Scranton : International Textbook Co. · leaf 502
better to err on thesafe side, however, and use posters that are a little largerthan necessary than to use those that do not afford effectivedisplay. 39. Many advertisers make the mistake of trying tocrowd into an 8-sheet poster matter that should have 20- or24-sheet space. The result is that the… … THE HAM WHAT AM Fig. 26 207 §32 §32 OUTDOOR ADVERTISING 39 a single 16- or 24-sheet poster, as the lettering will be toosmall. But five or six posters of the character of theKirschbaum posters, Fig. 27, when placed side by side,would make a unique display. If an advertiser decides to have only one…
