Engraving and printing methods, advertisement illustration, technical- and trade-paper advertising, street-car advertising, outdoor advertising, house publications (1909)
Scranton : International Textbook Co. · leaf 83
W TO ORDER HALF-TONES 51. Great care should be taken in ordering half-tones,as it is only by giving explicit directions and furnishing first-class copy that the best results can be obtained. It is necessary to obtain the best copy procurable. If thecopy consists of a flat photograph, it is far… … Fig. 68 Block-letter effect obtained by using- white on one side of the letters 70
