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Engraving and printing methods, advertisement illustration, technical- and trade-paper advertising, street-car advertising, outdoor advertising, house publications (1909)

Scranton : International Textbook Co. · leaf 86

An illustration from Engraving and printing methods, advertisement illustration, technical- and trade-paper advertising, street-car advertising, outdoor advertising, house publications, 1909, leaf 86
n accordance with the directions given. It may bemisleading to mark a drawing Reduce one-half, becausethis may mean one of two things: that the engraver is to §27 ENGRAVING AND PRINTING METHODS 73 make the surface area of the cut half the surface area of thedrawing, or that he is to reduce the… … < z;4 * Fig. 70 Drawing marked for reduction If it is desired to have the cut of a different proportionfrom the original—that is, to have the depth reduced morethan the width, or vice versa—a portion of the photographacross the top, bottom, or sides can be covered with a papermask. Unless a…

Printing · Engraving · Commercial art · Advertising · Advertising, Outdoor · Photoengraving · Wood-engraving

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