How to advertise a retail store, including mail order advertising and general advertising; a complete comprehensive manual for promoting publicity (1908)
Edgar, Albert E. [from old catalog] · Deposit, N.Y., The Outing press · leaf 398
n business magazine has designated the general advertisingcampaign to the consumer as the big stick with which retailers are to be clubbed intoline. In a measure this can be done, but is it the most profitable line of advertising forthe new concern to pursue? The second plan, and perhaps the best… … COMMON sense in summertime points to Kirschbaumquarter-lined, thin, coolclothes—made of Ballybo Home-spun or the famous Americanblue Serge. They have the style and fit ofregular full-lined garments. Ask for Kirschbaum SummefSuits (Warranted). Good storeseverywhere, $10 to $20. Insist oa seeing th«…
Advertising
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