Financial advertising, for commercial and savings banks, trust, title insurance, and safe deposit companies, investment houses (1908)
Lewis, Elias St. Elmo, 1872- · Indianapolis, Levey bros. & company · leaf 976
inted onsmooth paper. The Legend line or title placed underan engraving may be set in many ways:in small capitals of the text-letter, if thatis not too large; in lower-case of a smallersize; in italic lower-case, or in capitals and lower case of anylight-face 1-etter which is not incongruous.… … APPENDIX 979 ENGRAVINGS IN TYPE-PAGES 15 long line extending the full width of the cut. Illustrationsseldon need bold type for legend lines. It is not well to select a type so large that it willlook coarse; a plain, neatline is always desirable.A title or descriptive linemay sometimes be placedat…
Advertising -- Banks and banking
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