How to advertise, a guide to designing, laying out, and composing advertisements (1917)
French, George, 1853-1935 · New York, Doubleday, Page & Company for the Associated Advertising Clubs of the World · leaf 143
f art, but he will realize that thereis at his service a great power that will enable him toput immense efficiency into the work that he turnsout. The advertising man should become a rabid icono-clast in this matter of art. He must discard about allhe has ever learned about art. Yet it is a… … Here is an advertisement that appeared in many magazines, engraved, and spe-cially printed, supposedly to give an air of richness to the announcement consonantwith the rich exclusiveness of the car advertised. The effect is not what the adver-tiser wished. It gives the impression of striving for a…
Advertising
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