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The principles of advertising arrangement (1912)

Parsons, Frank Alvah · New York, Chicago [etc.] Pub. for the Advertising men's league of New York city by the Prang company · leaf 125

An illustration from The principles of advertising arrangement, 1912, leaf 125
comobile Xittle Six XOitR 60 Worse Power. Exactly the Size Gir that You•Want. A Little Six in Appear-ance, in Economy, and in Conven-ience. A Little Six with a 60Horse Power Motor possessing the-leserve potential of a Big Six.Ten Inch Upholstery. Lbcomobib Company of America MrwYark lIMkvs IT. X.… … NEWSPAPER AD TYPOGRAPHICALLYGOOD L\ CHOICE OF HEADING TYPE TOHARMONIZE WITH TRADEMARK. TRADE-MARK SHOULD BE RAISED UNTILFLUSH WITH THE LAST LINE OF TYPE. Now, one modifying state-ment: There is no law with-out an exception. There isalways the exception whichproves the law or the rule.There is no…

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