How to advertise, a guide to designing, laying out, and composing advertisements (1917)
French, George, 1853-1935 · New York, Doubleday, Page & Company for the Associated Advertising Clubs of the World · leaf 294
hree per cent, broader. This representsthe allowance that has to be made by a designer who wishes to use a square form forhis advertisement. An exact square is not an agreeable form, since the opticalerror makes it appear to be itself an error. This is an exact square, though to most eyes it will… … This is a true oval, with the proportions of the Golden Section. There aremany other ovals, varying from the dimensions of this, as there may be many rectan-gles. But.this is the better for advertising, because it is the most agreeable to the eye. 230 HOW TO ADVERTISE vertisement must get, but the…
Advertising
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