How to advertise, a guide to designing, laying out, and composing advertisements (1917)
French, George, 1853-1935 · New York, Doubleday, Page & Company for the Associated Advertising Clubs of the World · leaf 315
ffr i^<^A,^y%>^f^.^y … m^ : >$vv..v^..v--- I ^^^ cr^cfM ^ Layout for an adverLisemenL (Courtesy American Printer) GETTING THE COPY READY 249 type were made to get the advertisement so simpleand so harmonious as to make its reading quite with-out effort. It will be noted that the final proof showsan advertisement good…
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