How to advertise, a guide to designing, laying out, and composing advertisements (1917)
French, George, 1853-1935 · New York, Doubleday, Page & Company for the Associated Advertising Clubs of the World · leaf 63
t, to interest him in thepocket knife we wish to sell to him, or the suit ofclothes we wish to have him buy for his boy.^ If we have known Smith all his life, and all ourUfe, it will be very easy to say the right thing in theright way. We think of Smiths peculiarities; weconsider his personality,… … Engineering the Telephone n^HE great Bell System, with1 its telephone highways^nnecting the farthest pointsof the country, is primarily al>Tain creation. The telephone engineer isthe genius of communication.Like the general of an army,he plans, projects and xiirectshis campaigns far ahead.…
Advertising
Internet Archive · Library of Congress · Public Domain Mark 1.0. Free to use for anything.
