How to advertise, a guide to designing, laying out, and composing advertisements (1917)
French, George, 1853-1935 · New York, Doubleday, Page & Company for the Associated Advertising Clubs of the World · leaf 72
asthey feel, as they have been bred, and as the adver-tised thing applies in their lives. The wise banker does not approach a man to whomhe hopes to sell a block of bonds with a pirouette.He comes to him soberly, heartily, frankly, and hetells an unvarnished tale of earnings and prospectsand… … WE, c?/Philadelphia, va/ue hospitality as muchfor the congenial occupation of exercising it as forthe love of keeping alive a well-won reputation forthe open heart and hand, *^ ^ ^ ^ ^m ^ ^ A ND so this is no cold and formal notice that we shall•*^ count ourselves the poorer if you fail to pay us a…
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