How to advertise, a guide to designing, laying out, and composing advertisements (1917)
French, George, 1853-1935 · New York, Doubleday, Page & Company for the Associated Advertising Clubs of the World · leaf 79
cks, automatic electricsafety signals, superb granite-gravel road-bed and other improvements which makethis railroad not only fit forwar but super-jit for peace.In time of war the govern-ment reserves first right to theservice of the national rail-road. But in time of peacetravclen and shippers… … This is one of the same series as that on the opposite page, and shows what agreat advantage may be secured by the use of a decorative illustration, and the il-luminating sketch map. This advertisement is not less than 50 per cent, moreoptically attractive than the other, and hence stands that much…
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