How to advertise, a guide to designing, laying out, and composing advertisements (1917)
French, George, 1853-1935 · New York, Doubleday, Page & Company for the Associated Advertising Clubs of the World · leaf 84
beauty, dwell on it, absorb it; and returnto it. That advertisement in any medium whichmay be designed and made so perfectly as to be initself a thing of artistic beauty will be noticed, andnot only noticed but returned to again and again,until the mind of the reader becomes saturated notonly with… … The artist doesnt do our Nor-folks justice. We wanted a picture to showhow large our stock for Spring 1 Now we*re fraid some stoutfriend may imagine he*ll look likethe picture 1 But weVe the plcasantest littlesurprise m store for him. Ourfat men*s sizes fit quite as smart-ly as pur Norfolks for men…
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