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How to advertise a retail store, including mail order advertising and general advertising; a complete comprehensive manual for promoting publicity (1908)

Edgar, Albert E. [from old catalog] · Deposit, N.Y., The Outing press · leaf 108

An illustration from How to advertise a retail store, including mail order advertising and general advertising; a complete comprehensive manual for promoting publicity, 1908, leaf 108
The Grading- Room Foreman- •mcnt—just a co •gCui3cUbUid.Sis\aj5sr The Modern Hardwooct Flooring is sorted, bundled and labeled. Without a secondsexposxire to dampness, it is automatically conveyedfrom the factory directry to us to be sorted intothree grades—Clear. No i and Factory—and thenbundled… … 92 HOW TO ADVERllSE A RETAIL STORE A striking illustration or a catchy headline, or more properly speaking, title, willoften save the booklet and leaflet from becoming valueless. A leaflet should advertise but one line to a page. Any more will burden the reader,or he will think it will, which is…

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