How to advertise a retail store, including mail order advertising and general advertising; a complete comprehensive manual for promoting publicity (1908)
Edgar, Albert E. [from old catalog] · Deposit, N.Y., The Outing press · leaf 256
ENGLAND BROTHERS … ment would be a good one to follow in preparing the announcement of Carnival Weekin the store. The Wanamaker Store, Philadelphia, Pa., is responsible for a new kind of couponadvertising. The coupons are there to be clipped, but they do not have to be clipped unless onecares to do so. Their value…
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