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How to advertise a retail store, including mail order advertising and general advertising; a complete comprehensive manual for promoting publicity (1908)

Edgar, Albert E. [from old catalog] · Deposit, N.Y., The Outing press · leaf 361

An illustration from How to advertise a retail store, including mail order advertising and general advertising; a complete comprehensive manual for promoting publicity, 1908, leaf 361
tle use otherwise. Descriptivematter is lacking, and the plan or reason for the sale should bemade plain. Too much heavy type detracts from the force ofthe display. A round cornered rule border would give theadvertisement a more finished appearance. ^25 Red Tag( vShowsThe Price By cur easy payment… … The musical possibilities that arelatent in the Lanter Playerpiano arelimitless. With this vi^onderful instru-ment any non-player can play artis-tically any composition he may havein mind, be it classical, popular,dance, vocal, etc. The instrument canalso be used as a regular piano forplaying by…

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