How to advertise a retail store, including mail order advertising and general advertising; a complete comprehensive manual for promoting publicity (1908)
Edgar, Albert E. [from old catalog] · Deposit, N.Y., The Outing press · leaf 384
larly good opportunity to do busi-ness along these lines just before Christmas,when an attractively prepared list of alluringgift goods will bring you immediate busi-ness that can be handled at very slight expense,and, incidentally, introduce you to a greatmany people who will trade with you… … A GENERAL ANNOUNCEMENT to your advertisements; but that willbuy lists of taxpayers or voting listsfrom the town clerks of those towns from which you would like to get mail orders.It isnt necessary to cover a whole county at once: you can take up a town ortwo at a time, those most readily…
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