Advertising and selling : principles of appeal and response (1913)
Hollingworth, Harry L. (Harry Levi), 1880-1956, Duke University. Library. Wayne P. Ellis Collection · New York ; London : D. Appleton and Company · leaf 111
hild with a new toy. Herein lies the strong attention value of all de-vices designed to arouse curiosity—bizarre fig-ures, cuts, shapes, grotesque faces, novel formsand arrangements, new type faces, curious spell- 93 PRINCIPLES OF APPEAL AND RESPONSE iiig, unusual location or positions, catchy… … In our $35. overcoat everypenny is a wise Invest-ment. Every dollar of the $35.vflU work for your benefit. If youre tired of conven-tional styles and colors comeand see these quaint patternsand tones—shape and cutequally new. For the conservative cus-tomer--everything dignified. Prices from $15 to…
Advertising · Selling
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