Matthews, E. C. (Eric Christian), 1892-1977 · New York, J. S. Ogilvie publishing company · leaf 22
of pleasing modifica-tions ; in fact, he adopts letter forms to suit everypurpose and occasion, and his possibilities are asunlimited as in any art. The Chapter headings in this book are examplesof modified lettering. It is usually customary tokeep such headings in harmony with each other;however,… … Composition is as important in sign work as itis in landscape painting. Good lettering doesnt make a good sign nnlessthe layont or arrangement of the lettering is good. A good composition usnally contains an ele-ment of squareness, curvature and radiation. The straight and curved forms of the…
Sign painting · Advertising cards
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