De Wild, John H · Minneapolis : Northwest Commercial Bulletin and Hardware Trade · leaf 37
ertisement. Briefly—there are FOUR IMPORTANTSELLING POINTS that should be broughtout in the advertising. They are STYLE,FIT, QUALITY AND PRICE. Under style you give the names of the Under quality comes the names of theleathers, their durability; how well the shoeis made, quality of soles, and the… … Fig. 27 particular models—tell of their newness—and it advertising womens shoes you shouldenlarge upon the beauty of the models youare showing — how trim and neat thewomans foot would appear in a pair of suchpumps, or shoes, as the case might be. Playup the styles and CREATE DESIRE. Under fit you…
