Keeping the road open or how to adminster a large advertising appropriation wisely (1914)
American Multigraph Sales Company · Cleveland : American Multigraph Sales Company · leaf 17
the media ofexpression. Advertising is deeper, it is doing thesame old things that built up the business—onlydoing them on a larger scale, more scientifically,more efficiently^ more economically. It means doing these things:— Finding out who buys and who ought to buyyour goods. Dealing with buyer… … Don*i try to cover more states than you cancoyer thoroughly Covering territory with a line tooth comb. Keeping out of territory that you cannot takecare of properly. Making no promises that you cant keep. Reducing selling cost, bybetter selling, and reducingmanufacturing cost by increas-ing your…
Advertising
Internet Archive · University of Toronto, Robarts Library · Public Domain Mark 1.0. Free to use for anything.
