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Making advertisements and making them pay (1920)

Durstine, Roy S. (Roy Sarles), 1886-1962, John W. Hartman Center for Sales, Advertising & Marketing History. NcD · New York : C. Scribner's sons · leaf 22

An illustration from Making advertisements and making them pay, 1920, leaf 22
the wordVictrola came from The tvofd **\^ctrola** was msde vtp by cotn*bining a portion of the word Victor yvish aportion of the word **viola*\ It was originated and trade-marked for thespecific purpose of distinguishing products ofthe Victor Talking Machine Company. The word **Victrola is a… … ._ VlcaobXva,«j»Vleagb xvn. tteoite MU Victor Talking Machine Company Camden, New Jetsey The word Victrola is a name which the powerful advertising of F. WallisArmstrong has made invulnerable. 12 Making Advertisements lines. And the rush back to the good will of thetrade and the public has been…

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