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The principles of advertising arrangement (1912)

Parsons, Frank Alvah · New York, Chicago [etc.] Pub. for the Advertising men's league of New York city by the Prang company · leaf 20

An illustration from The principles of advertising arrangement, 1912, leaf 20
nd thing tobe Art. I want to make thatclear now, so that you wontthink that Art is something thatit is not. I understand Art to be the Bumi6 DIBiniC mmc quality which an advertise- and cant do without it. Nowment has. When I say quality when I can show that the flour I mean fitness—the fitness… … A PRINTED PAGE BROKEN INTO UNRE-LATED SHAPES AND SIZES, AND INTOBADLY ARRANGED MASSES OFTYPE AND BLANK SPACES.NOTE THE WEAK BASE EFFECT.

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