Parsons, Frank Alvah · New York, Chicago [etc.] Pub. for the Advertising men's league of New York city by the Prang company · leaf 31
ORMS. fective, I mean it shall absolute- When a designer can design ly do the four things that every an ad by the laws of order and ad must do, namely: arrest the arrangement which shall ac- attention, convince the individ- complish these four things, he ual whose attention is arrested is a real… … INEFFICIENT AND DISTRACTING EFFECT FROM UNRELATED SHAPESAND THE DISORGANIZED ARRANGEMENT. (THE HEAVYLINES HAVE BEEN INTRODUCED TO E.MPHASIZE THE BAD ARRANGEMENT.)
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