Parsons, Frank Alvah · New York, Chicago [etc.] Pub. for the Advertising men's league of New York city by the Prang company · leaf 38
mc DBDISC: 3BQIDDI JQQ QQJ[ iTnnpin f SQUIB SIGNIFICANCE OFBALANCE IN ADVERTISING CHAPTER III. If I==^=^= holdin my hand a pair of balancescales which are absolutely cor-rect, with two pans, one at pan this lead pencil, the panwill immediately sink to thelimit of its possibility, and theleft hand… … III IV (I) ATTRACTIONS WHICH ARE EQUAL—IX SIZE, SHAPE, COLOR, ETC.—BALANCE ATEQUAL DISTANCES FROM THEIR CENTERS. (II) UNEQUAL ATTRACTIONS BALANCE ATDISTANCES FROM THEIR CENTERS IN INVERSE RATIO TO THEIR POWERS OF AT-TRACTION. (Ill) DIFFERENT SIZED ATTRACTIONS, BALANCED ON EACH OTHER ANDOX THE…
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