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The principles of advertising arrangement (1912)

Parsons, Frank Alvah · New York, Chicago [etc.] Pub. for the Advertising men's league of New York city by the Prang company · leaf 41

An illustration from The principles of advertising arrangement, 1912, leaf 41
thoutmuch display. Does it holdvou better than if it were in the B e amc 37 BODC noni lower left corner? I want toget you to see that positioncounts or attracts the eye nat-urally. In the law of attractionthere is thequestion (3fposition thento be consid-ered, in everyarrangement,in every pageset… … T~HIS new P.irenteii Cushioned ClutchStn^^ie MuHla Dri\ c L.ithc \\ .is designed m Then, in our question of bal-ance, we have to consider oddsizes, just as we have to considerposition in the unit. A very much smalleror very muchlarger spot di-rects the eyeto it by itscontrast. Theu n b a…

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