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The psychology of advertising : a simple exposition of the principles of psychology in their relation to successful advertising (1910)

Scott, Walter Dill, 1869-1955 · Boston : Small · leaf 119

An illustration from The psychology of advertising : a simple exposition of the principles of psychology in their relation to successful advertising, 1910, leaf 119 — unless there is an accompanying feeling of value. The advertiser isthus compelled to make his commodity appear val-uable. This fact is accomplished by most advertisersbut not by all. The reproduced advertisement of Na-bisco (No. 4) presents the product as particularly IOI THE PSYCHOLOGY OF… … i No. 4.— This advertisement arouses afeeling of appreciation. characteristic of the entire cut. The copy appeals toour instinctive desires for savory viands in a most en-ticing manner, and also appeals to the feminine socialinstinct by the following words: . . . to affordthe hostess opportunity…

Advertising -- Psychological aspects · Psychology, Applied

Internet Archive · University of Toronto, Robarts Library · Public Domain Mark 1.0. Free to use for anything.

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