Advertising and selling; principles of appeal and response (1913)
Hollingworth, Harry L. (Harry Levi), 1880-1956 · New York, London, D. Appleton and Company · leaf 97
Attention Value of Isolation is always more than one field open to conscious-ness, and it is necessary to make the page, wall,side of the street, etc., have some intrinsic inter-est before the absence of counter attraction inthat particular field has a chance to work. 79 \ PRINCIPLES OF APPEAL AND… … Absence op Counter Attraction G. POSITION The final iiieclianical device is tliat of posi-tion. Because of certain habitual fixation tenden-cies of tlie eyes in reading and ol>serving, certainpositions on a printed iiage, a bulletin board, etc.,have greater attention value than others. Tlius, in…
Advertising · Sales personnel · Selling
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