The psychology of advertising : a simple exposition of the principles of psychology in their relation to successful advertising (1910)
Scott, Walter Dill, 1869-1955 · Boston : Small · leaf 219
omiscuous abundance kills theappetite for food. One thing that spoils the looks of food products ishaving them piled up in a confused mass. A tablewhich contains many articles of food at once is not 201 THE PSYCHOLOGY OF ADVERTISING inviting to the epicure. We like to have our mealsserved in… … No. 6.— A simplification of the wheatletborder. It familiarizes the publicwith the appearance of the package. The reduced advertisement of Wheatlet (No. 5) asreproduced herewith is not appetizing, for the appear-ance of the whole thing is ruined by the multitude offruits which are thrown…
