Engraving and printing methods, advertisement illustration, technical- and trade-paper advertising, street-car advertising, outdoor advertising, house publications (1909)
Scranton : International Textbook Co. · leaf 427
n the first attempt. Thestatements are more direct and convincing-, yet the advertise-ment did not possess as much of human interest and homely,every-day language as the copy department wanted it topossess. So it was again revised and recast until it finallytook the form shown in Fig. 33. There is… … (J-yCo^ crd\<d~ tirz^rt^ C\Mj$Wvfat*a Fig. 34 them in the most interesting and convincing form that it ispossible to get. A few advertisements of the character ofthat shown in Fig. 33 are worth a dozen of the dull, change-less copy that many advertisers use. 41. The Lowney advertisement, Fig.…
