The psychology of advertising : a simple exposition of the principles of psychology in their relation to successful advertising (1910)
Scott, Walter Dill, 1869-1955 · Boston : Small · leaf 227
in which this meat had been pur-chased. The border might include a cut of the con-tainer and the total effect be rendered none the lessartistic. 209 THE PSYCHOLOGY OF ADVERTISING \Ye not only object to thinking of ourselves ascarnivorous but we object to having animals connectedin any way with our… … No. 11.— He seemsto like it and Iimagine that itis excellent. representatives of a particular brand of coffee servesbut to instil a dislike and even abhorrence for the 210 FOOD ADVERTISING product. This advertisement never made anyoneeager for a cup of coffee. It does not create a demandfor coffee…
