The psychology of advertising : a simple exposition of the principles of psychology in their relation to successful advertising (1910)
Scott, Walter Dill, 1869-1955 · Boston : Small · leaf 52
sub-divisions are not equal, but increase from the bottomupward in a pleasing proportion. A marked displayis found in the words Snow Flake, which serve todivide the text into two unequal divisions which arerelated to each other in a pleasing proportion. Such 34 THE FEELINGS AND THE EMOTIONS an… … No. 3.— An example of bilateral symmetry. It should be observed that this advertisement of theButler Paper Company has employed an unusuallylarge number of figures which are symmetrical and 35 THE PSYCHOLOGY OF ADVERTISING many more which are arranged on the ratio of the golden section. As a…
