Advertising and selling; principles of appeal and response (1920)
Hollingworth, Harry L. (Harry Levi), 1880-1956 · New York, London, D. Appleton and Company · leaf 114
lor preferencesmore or less physiological in kind. Microscopicanimals are attracted by some colors, repelled byothers. Bulls and frogs, with their well-knownreaction to reds, illustrate the point. The red-yellow end of the spectrum, generally 96 INTEREST INCENTIVES speaking, is warm and active. It… … Curves Showing Visual Acuity with Lights of DifferentColors. These curves are taken from an important study ofVisual Acuity with Lights of Different Colors and Intensi-ties, by Dr. D. Edgar Rice, of the Department of Scienceand Technology of Pratt Institute. Dr. Rice remarks, As tothe effect of…
Advertising · Selling
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