Advertising and selling; principles of appeal and response (1920)
Hollingworth, Harry L. (Harry Levi), 1880-1956 · New York, London, D. Appleton and Company · leaf 121
Lens Chromatic Aberration in the Human Eye. By way of explain-ing why blue and green objects seem farther away than do redand yellow objects. This principle can be used to advantagein constructing electric signs. Because of their apparent near-ness the red and yellow lights stand out more…
Advertising · Selling
Internet Archive · California Digital Library · Public Domain Mark 1.0. Free to use for anything.
