Advertising and selling : principles of appeal and response (1913)
Hollingworth, Harry L. (Harry Levi), 1880-1956, Duke University. Library. Wayne P. Ellis Collection · New York ; London : D. Appleton and Company · leaf 121
re refracted by the eye in different degrees. Red 103 PRINCIPLES OF APPEAL AND RESPONSE is bent least of all, yellow a little more, green stillmore, and blue most of all. This is the reasonthat a prism can break up a beam of white lightinto the colors of the rainbow. The waves pro-ducing the… … Chromatic Aberration in the Human Eye. By way of explain-ing why blue and green objects seem farther away than do redand yellow objects. This principle can be used to advantagein constructing electric signs. Because of their apparent near-ness the red and yellow lights stand out more prominently…
Advertising · Selling
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