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Advertising and selling; principles of appeal and response (1920)

Hollingworth, Harry L. (Harry Levi), 1880-1956 · New York, London, D. Appleton and Company · leaf 124

An illustration from Advertising and selling; principles of appeal and response, 1920, leaf 124
Hill IHlMMHMI IIIiHiIIIHI Illustration as an Attention and Interest Device the fact that pictures so often afford pleasingcolor combinations. Again, two of the things thatprovoke strongest interest are personality and ac-tion. Next to a human being nothing is fuller ofpersonality than a picture—the… … 33 HAIR TOISTIC . Two Sim, 50c- and $u» Preserves and Promotes Hair Growth Your Money Backit It Doesnt TWr «■• (*; DtaMlai la —rtj 4MO Hm— m* tUm <• <IM IWM tutm —*Cm*. The Use of Illustration theme that has an intrinsic interest. Experimentsshow this pictorial interest to be stronger…

Advertising · Selling

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